I. Jobs Created
- We of course want to know the total number of jobs created by startups. In addition we need to understand the type of jobs created and how that fits with the profile of the national labor force. What are the salary levels and how do they compare to the local statutory minimum wage? Will these startups have a significant impact on their local labor markets?
II. Capital Raised
- Are these startups attracting new capital to Africa?
- Are they attracting foreign capital from other African countries?
- Are they attracting capital from within their own countries?
III. Increase in Skills and Know-How
- Are the startups introducing new technology or management practices
- Are skills and know-how spreading beyond the universities to the general population?
IV. Return on Capital Invested
- Have investors in African startups experienced favorable outcomes?
V. Export Revenue Within and Outside Africa
- Are African startups exporting?
- Are African startups enabling exports by other companies in their home countries?
VI. Supportive of African Business
- In what other tangible ways have these startups helped foster the growth of African businesses?
- Access to customers
- Access to capital
VII. Social Impact
- Poverty reduction
- Financial inclusion
- Inspiration – Is there a 12 year old girl in a village saying “I want to be an entrepreneur too!”
- Positive influence on government – Is there a community of entrepreneurs who can make their voice heard in the halls of government to strengthen the entrepreneurial ecosystem?