1. It’s great to have friends in country
Not only for the hospitality, or the insights and view from inside, the ability to trust people to do what they say they’ll do is invaluable.
2. Projects are not always what they seem to be
A simple capital raise can reveal a need for a variety of consulting services.
3. There’s nothing like on the ground presence.
I spent most of today with the management team of a Nigerian construction firm setting up in Ghana. Today they were looking for office space. Tomorrow they meet key decision makers whose influence can determine who wins contracts. American companies need to show this level of commitment or else be beaten to the punch by bold competitors from Africa, Asia, and Europe.
I was also reminded why I made this trip. I’m grateful for the opportunity to see first hand the changes that say much more than the macroeconomic statistics. Now I’m better prepared to explain this exciting and growing market.